Responsibilities
1 Strategic Leadership:
• Develop and implement a comprehensive corporate communications strategy that aligns with RCU's vision, mission, and goals.
• Provide strategic counsel to senior leadership on communication matters.
• Oversee the development and execution of communication plans for various initiatives, including social development, economic development, and service delivery projects.
• Manage relationships with external agencies, ensuring their work aligns with RCU's communication objectives.
2 Reputation Management:
• Proactively build and protect RCU's reputation through strategic communication efforts.
• Monitor media coverage and public sentiment, identifying and addressing potential reputational risks.
• Develop and implement crisis communication plans to mitigate and manage any issues that may arise.
3 Stakeholder Engagement:
• Foster strong relationships with key stakeholders, including local communities, investors, media, and influencers.
• Build and maintain strong relationships with business owners and teams across all RCU sectors. Act as a trusted advisor and advocate, fostering open communication and collaboration.
• Gain a deep understanding of internal stakeholders' business objectives, challenges, and communication needs through proactive engagement and regular communication.
• Translate business needs into actionable communication plans that support their goals and align with RCU's overall strategy.
• Advocate for the needs and priorities of internal stakeholders, ensuring their perspectives are actively considered and incorporated into decision-making processes.
• Provide strategic communication counsel and support to internal teams (Marketing Communications, Media Center, Advocacy, Radio, Brand, Internal Comms), helping them develop effective communication strategies and tactics.
• Facilitate cross-functional communication and collaboration, breaking down silos and promoting information sharing across RCU.
• Manage media relations, including press releases, media inquiries, and interviews.
4 Content Creation and Management:
• Oversee the development of high-quality content across various channels, including press releases, social media, website content, and internal communications.
• Ensure consistency of messaging and brand voice across all communication materials.
• Manage the production of creative assets, such as videos, photography, and infographics.
5 Measurement and Evaluation:
• Establish and track key performance indicators (KPIs) to measure the effectiveness of communication efforts.
• Utilize data and analytics to inform communication strategies and optimize performance.
• Regularly report on communication activities and their impact to senior leadership.
6 Team Leadership:
• Ability to lead and influence without authority, a team of communication professionals across different departments, providing guidance and mentorship.
• Foster a collaborative and high-performing team culture.
• Ensure effective coordination and collaboration with other departments within RCU.
Job Description
Qualifications