Head of Marketing

Who We Are 

Freedx is a newly established cryptocurrency exchange dedicated to providing a seamless, secure, and innovative trading experience. Our team comprises experienced professionals from the crypto, finance, and technology sectors, all passionate about driving the future of digital finance. At Freedx, we are committed to creating a platform that empowers our clients with the freedom to manage their digital assets confidently and efficiently. 

Our Vision: 

At Freedx, our vision is to be the most trusted and reliable cryptocurrency exchange, offering unparalleled freedom and scalability to our clients. We aim to build a platform where users can trade and manage their assets with complete peace of mind, knowing that their security and reliability are our top priorities. We strive to continuously innovate and adapt to the evolving needs of the crypto market, ensuring that our clients have access to the best tools and services to achieve their financial goals. 

Job Summary: 

Freedx is seeking a dynamic and strategic Head of Marketing/Senior Marketing Manager to lead our overall marketing efforts. This role will be crucial in developing and implementing marketing strategies, managing brand development, and positioning Freedx as a leader in the cryptocurrency exchange market. 

Key Responsibilities: 

Day 1 (Launch Phase): 

• Develop marketing strategy and go-to-market plan 

• Establish brand guidelines and positioning for Freedx 

• Set up key marketing channels and platforms 

• Create a launch campaign for the exchange 

• Establish KPIs and analytics tools for measuring marketing effectiveness 

• Continue growing and optimising the marketing team.
  

On-going: 

• Develop and execute comprehensive marketing strategies across all channels 

• Manage and grow the marketing team, ensuring efficient execution of marketing activities 

• Oversee brand development and marketing communications 

• Analyze marketing metrics and adjust strategies accordingly 

• Collaborate with product team on go-to-market strategies for new features and products 

• Manage marketing budget and optimize resource allocation 

• Oversee content creation and distribution across various platforms 

• Plan and execute marketing campaigns to drive user acquisition and retention 

• Stay informed about industry trends and competitor activities 

• Collaborate with other departments to ensure marketing efforts align with overall business goals 

• Provide regular reports on marketing performance and ROI to leadership