Senior Associate - CRM

At Six Flags & Aquarabia Qiddiya City, the Senior Associate - CRM will hold a crucial position in the management and optimization of the customer relationship management (CRM) system, aimed at improving guest engagement, retention, and loyalty. This position encompasses the development of data-driven strategies, execution of CRM campaigns, and ensuring the seamless integration of CRM initiatives across digital and marketing channels. The Senior Associate will collaborate with cross-functional teams to provide personalized guest experiences, utilizing analytics and automation to enhance the efficacy of CRM programs.

Job Duties

Collective

• Adhere to the Six Flags Qiddiya code of conduct and ethical standards.
• Promote the vision, mission, values of Six Flags Qiddiya, and model desired behaviors.
• Advocate for Six Flags Qiddiya and foster its cultural ethos.
• Commit to the rules and regulations set forth by Six Flags Qiddiya.
• Execute tasks as directed to contribute to the attainment of organizational objectives.
• Share expertise with team members and support their professional development.

Job-Specific

• Develop and implement CRM strategies designed to enhance guest engagement, retention, and lifetime value across digital, in-park, and customer service channels.
• Analyze guest data and behavior to uncover trends, preferences, and engagement opportunities.
• Segment audiences based on data insights to facilitate targeted and personalized communications.
• Plan and execute CRM campaigns, including email marketing, SMS notifications, and push notifications.
• Maintain and oversee the CRM database, ensuring data accuracy, cleanliness, and adherence to privacy regulations.
• Generate dashboards and reports to monitor CRM campaign performance and provide actionable recommendations.
• Establish and manage marketing automation workflows to optimize CRM processes.
• Test, monitor, and refine CRM campaigns to enhance open rates, click-through rates, and conversions.
• Identify opportunities to further automation and improve the guest journey mapping within the CRM system.
• Collaborate closely with the Digital Marketing, Guest Experience, and IT teams to ensure the integration of CRM efforts across various platforms.
• Partner with internal stakeholders to ensure that CRM strategies align with broader marketing objectives and guest expectations.
• Coordinate with external vendors and service providers to ensure that CRM tools and platforms fulfill operational requirements.
• Ensure that CRM activities are in compliance with data protection laws and regulations, including GDPR and local privacy statutes.
• Monitor and implement security protocols to protect guest data within the CRM system.
• Stay informed on CRM trends, tools, and best practices to ensure state-of-the-art implementation.
• Propose and execute innovative concepts to improve guest engagement and the effectiveness of CRM initiatives.
• Assess CRM tools and suggest enhancements to improve functionality and outcomes.